JWT/ Pernambucanas

Pernambucanas is a major department store in Brazil and it has been operating since 1908.

 

I had the opportunity to work with JWT on the redesign of Pernambucanas identity.

 

The idea was to create seasonal campaigns for newspapers and magazines inserts and also TV and Internet advertising with the focus on middle class. Campaigns with short dead lines and always with eyes on the competition.

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